Digital-Detoxing Becomes a Rising Trend

The new trend is shutting down and escaping the always-on lifestyle, even if just for an hour.

Constant connectivity is hurting our mental, physical, and emotional health. This is probably why the new trend in digital is detoxing. All over the world, from Asia to Europe, and now just a little bit in the US of A, people are starting to see that being hunched over like Quasi-Modo and only virtually interacting with other people, devices, or Pokémon (yikes), is probably not the best way to live a full life.

Asia seems to be the area hardest hit with the maladies of technology- as we probably all already knew. With a suicide epidemic, video-game related violence, and health disorders (an actual clinical disorder is internet addiction) caused by too much connectivity, people in Asia are at least beginning to figure out what exactly is the source of all evils.

However, the whole “digital detox retreat” idea is something aimed more at burned-out Europeans that want to disconnect completely on far-away islands in Myanmar and Vietnam, than something meant for stressed-out Asian natives. In Asia, the hardest hit sector has been teenagers. There are even detox boot camps that claim a 75% success rate: “success” meaning they reduced internet connectivity to about 6 hours a day instead of more than 14, on average.

In the UK, digital marketing agency, Greenlight, did research about the detoxing trend. They found that 53% of those surveyed wanted to step away from their devices to spend more quality time (or real, in-person time is more like it) with their family and friends, which means that the emotional side of too much connectivity is something that is starting to weigh on people’s minds. About 6% cited information overload as a source of stress and about 40% said they were sick of the constant social media updates and push notifications from their friend lists.

All of that “information overload” is causing clinical depression, lack of (or interrupted) sleep, and anxiety when mobile users can’t check their devices or can’t “share” what they are doing online.

Some companies and events are cashing-in on the need for a disconnect. In England, there is an “Unplugged festival” sponsored by a drinks brand called Innocent that offers busy city-dwellers the chance to completely disconnect from their normally chaotic world for a weekend. The festival is in its second year and continues to grow.

There is also a “naked” restaurant in London where no cell phones are permitted, all customers and staff are actually naked, the tables are lit by candles and all food is cooked over a fire. How’s that for liberation from technology?

Americans haven’t fully caught-on to the digital detox trend, but it is going to be very important to keep a little bit of balance in our world as technology keeps advancing and encroaching on our ever-shrinking personal lives.

Seeking A New Team Member

We are looking for a new team member. Are you Social media savvy? Have experience working with brands and businesses in marketing/ advertising? Are you funky, cool, and driven? We want to hear from you! Send us your resume below along with your desired salary information and we will get back with you!

Social Media Manager

Description

Daily tasks in this position include creating content, scheduling posts on social platforms, community engagement, research and pulling of reports.

Duties and Responsibilities

  • Create and post shareable content in brand voice across social media platforms.
  • Develop social content calendars.
  • Provide community engagement support, including daily social monitoring.
  • Development of creative ideas and campaigns.
  • Create monthly social analytics reports.
  • Meet with and communicate with clients on updates/missions/goals of the social campaigns.
  • Updates on progress/reporting at the end/beginning of each month.

Education and Experience

  • Passionate and active social media user, both personally and professionally.
  • Excellent communication skills; knowledge of proper grammar and spelling .
  • Social media knowledge, including posting strategies, trending hashtags, platform capabilities, and social landscape.
  • Current on social media trends * High proficiency in platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and Periscope.
  • Proficient in Google Docs, Google Drive, Microsoft Office, and DropBox.
  • Comfortable accepting feedback and adapting content.
  • Well organized, dependable, efficient and detail oriented.
  • Experience with social management/analytic tools like Hootsuite, Sprout Social, Facebook Business Manager, rFactr, Facebook Power Editor, Twitter Ads, LinkedIn Ads, and Google Analytics.
  • Creative and able to do ‘point and shoot’ video/photos and design using apps and design tools (Canva for work, IMovie, Photoshop etc.).

Interested? Send us your resumé now

Get Back to Work!

Literally.

Since the dawn of working at home, we have been a lot less productive. It’s a fact. Working from home is distracting and really hard for many people. That’s why this year will probably see a massive return to the office, but with lots of changes to office layouts and workplace flexibility (because some people CAN pound out reports while pretending to still drink their coffee from four hours ago in a Starbucks puffy chair).

We created a monster when we became obsessed with constant connectivity: we now work, on average, a 47-hour workweek. The 40-hour one no longer exists. Also, according to a study by Forbes, 64% of managers expect their employees to be available and connected on their personal time (before or after work).

Additionally, with technology constantly being developed to further globalize the world, wearable technology changing the productivity game, and now even virtual offices being offered to lower costs and omit the need for an actual “office”, we will be getting back to work…24 hours a day.

Companies are also starting to really pay attention to office layout and how it affects productivity and office dynamics. The open floor-plan idea used by giant companies like Google and Facebook before is starting to wear on the nerves of pretty much everyone that has been forced to use it, even Google.

Offices are becoming much smaller and decentralized (hence the need for flexibility). And businesses have found that they can save lots of money by reducing the square footage of actual office space and by creating multi-faceted, multi-functional spaces that include meeting rooms, private spaces (like cubicles), and lounge or café type areas for those that find them more apt for productivity. Plus, collaborative technologies that allow people to do business across the city, country or globe are being created to help employees be more productive and happier in their work environment.

So maybe the “work from home’ era is dwindling, but now we have the added advantage of feeling more at home in our places of work. So, get back to that comfy cubby, lounge area, or office cafe and get back to work.

Meditation Apps to Keep Your Cool

Do you sometimes just need a BREAK in the middle of the workday? Turns out, many people do. Meditation has been shown, by like, a whole lot of studies, to reduce stress, improve health and reduce blood pressure, increase concentration, and kind of generally, to make people nicer. Well, at least more compassionate. That’s a good start to helping you have a better day.

There are many different kinds of meditation, like “mindfulness”, which just means paying attention to feelings and thoughts in a non-judgmental way; this kind of meditation is good for improving memory and attention span, as well as reducing stress. Another form of meditation is guided or mantra meditations. These are easier to follow and don’t rely so much on your brain to keep itself in line. They are better for relaxation of the mind and can be well-suited to people with Type A personalities. Breathing exercises are great to soothe the nervous system and reduce stress and anxiety, as well as reduce depression. Meditations on love and kindness work toward developing feelings of warmth, goodwill and kindness towards others. This kind of meditation can improve feelings of well-being and relieve illness, and the compassion and empathy you develop through it can improve health and increase longevity.

Well now, there’s an app for that! Lots of them, in fact. Here is a list of some of the most highly recommended meditation or mindfulness apps so you can get your “Om” on at work and recover your equilibrium during a stressful day:

    1. Headspace – This app helps you to learn how to meditate in 10 minutes a day. It contains meditations to help you get to sleep quickly and easily, how to reduce stress during your commute, and more. It has reminders, and allows you to keep track of your progress. Introductory app is free, the premium subscription comes at a price.

 

    1. Sattva – A comprehensive and advances meditation app that offers a wide variety of guided meditations led by experts, and includes a timer, heart rate monitor, mood tracker, and gives you challenges and trophies to help you keep track of reaching your goals and the meditation’s impact on your state of well-being. The app is free of charge.

 

    1. Buddhify – Besides having the best name, this app is easy to use and provides several guided meditation tracks for different activities, like eating, traveling, and working. This app is specifically designed for busy people who still want to take care of their minds. This app comes at a fee.

 

    1. Stop, Breathe & Think – This app prompts you to check in with how you are feeling– mentally, physically and emotionally, and then provides meditations to go with, or improve, your current mood. You can track your progress, as well as learn about how meditation works and how it helps you. There are many different meditation topics such as: kindness, equanimity, compassion, gratitude, and more.

 

  1. The Mindfulness App – This one features guided meditations from various teachers, as well as reminders and timers for meditation. The app comes at a fee.

Check these (and others) out to help improve your day, and your life!

Sources here and here

Drop Your Phone, Donate Water

UNICEF Tap Project

What sort of project could you and YOUR company do to help people?

This March, you and your whole office/family/group of friends can participate in a great project that provides clean drinking water for children in need all over the world! Remember how “doing good helps you do better“? This is a perfect example! All of us at The Agency are kind of smartphone addicts, so setting aside our phones for minutes (just a FEW minutes) at a time with an actual purpose, might help us ease-up the ‘phone jones’ while doing good at the same time. 

Social media is incredibly important to marketing, brand perception, customer interaction and even sales these days; and let’s face it, it should be! Because social media is ALL OVER THE PLACE. People can express themselves and access the random rumination of others, any time, any place. People can also express themselves, positively or negatively, about your brand; so social media does need to be monitored, but maybe your personal Facebook status updates or running-commentary Tweets, not so much. All of this “connection” to the world through social media is great, but strangely addictive. Seriously, like Candy Crush Saga addictive. With the UNICEF Tap Project, each minute you resist the temptation to show the world your Instagram lunch or watch funny cat videos, you help unlock a larger donation and more clean, safe water to help save the lives (literally) of children around the globe.

What sort of project could you and YOUR company do to help people? While you’re coming up with a great idea for your company to do good, try participating in the UNICEF Tap Project, get started at UnicefTapProject.org!

Source can be found here

Meditation, It’s Good for the…….Office?

Office Meditation

Meditation directly benefits our work persona & relationships

We probably pretty much all know that meditation is good for us; it helps relieve stress, reduce negative emotions, strengthen our immune system, improve our attention span (especially important these days), and can even improve mental functions. And although all of us here at The Agency could seriously use some meditation, we, like lots of other people, don’t usually do it.

More and more studies are showing that meditation directly benefits our work persona and relationships, making us better leaders by increasing our levels of compassion. Increased compassion for co-workers results in reciprocal compassion, and the formation of real bonds between leaders and their team members. Meditation is all about self-knowledge, so with regular practice, we can begin to identify and later eliminate habits or patterns in our lives and work that harm us, or simply aren’t working to our benefit. Meditating during the work day can help clear your mind and keep you productive, or just calm you down if you feel like you want to stick a fork in your, or someone else’s eye. Don’t act like that doesn’t ever happen to you, it does.

There are several different types of meditation practices, such as mantras, emptying the mind, transcendental meditation (using a personally-assigned word or image to meditate), or even yoga, tai chi, or Qi gong. You probably can’t break into a Downward Dog pose at your desk, but you could do a silent meditation at your work station, or start and end your day with meditation. Research the different types of meditation, and try them all to see which is best for you. Your brain will thank you

Source here, here & here

Taking Notes Old School

Taking Notes Old School

Taking notes by hand can improve your retention and productivity.

Unless you’ve been living under a rock for the past…lots of years, you probably use a laptop or some other computer (smart-phone, tablet, etc.) to help you remember and do just about everything. Everything. But according to several studies, it is much better for your retention, understanding and synthesis of ideas to write things down. Especially if you are a student taking notes in a lecture or if you are in a meeting at work. According to one recent study conducted with college students by Pam Mueller and Danny Oppenheimer that appeared in the June, 2014 issue of Psychological Science, they instructed half of the students to take notes by hand and the other half were told to use their laptops. Shortly after the lectures, the students were tested on the factual aspects and then their conceptual understanding of the topics. In all the tests that measured conceptual understanding, those that took notes by hand performed better. Much better. Writing notes out by hand, or even just listening to someone talk, and writing down important points forces your brain to actually use cognitive functions to synthesize the information you’re hearing and only write down the most important things, in your own words. This helps you to better remember what is said because you probably aren’t The Flash and can’t write down EVERY word that comes out of someone’s mouth.

Bored GuyPlus, the internet exists. Along with a ton of horribly distracting apps, websites, social media and cat videos. And nowadays (yeah, I said it) you pretty much will always have internet while in class or at work. So, if you want to really remember what the heck was going on in that important meeting, try leaving the technology aside and taking notes with those flexible, helpful little appendages attached to your arms, and a pen and paper (recycled of course).

Sources here, here & here.

You Did What? On the Who?

Party Etiquette

Holiday Party Office Etiquette

May your days be jolly and bright! This time of year holiday parties are the reason for the season, or at least a reason to get crunk in your office. Being as it is an important part of the corporate (and every other) world; an end-of-the-year party is pretty much obligatory. And since all of us at The Agency are super fancy, you already know, we’re in the fast lane, from L.A. to Tokyo…We’re going to tell you the do’s and don’ts of holiday party etiquette in the workplace:
[ul type=”check”]

Do’s

[li]1. Go to the party. If you don’t, you’ll probably miss out on one of the only opportunities you’ll have during the year to speak face-to-face with the higher-ups in your company (or for that matter, meet them for the first time)! Also, your absence WILL be noticed if you decide you’re “too cool” for the office holiday party.[/li][li]2. Try to mingle with new people from different departments, and learn things about your new acquaintances.[/li][li]3. Eat and drink (alcohol) in moderation. Nobody wants to end up with his naked butt on the copier (well, maybe you do, but it doesn’t make a great impression on your bosses and coworkers). Do it at home, if you must.[/li][li]4. Dress appropriately. We all like to strut our stuff sometimes, but an office party isn’t the place, so try to keep your image professional and appropriate for your “work persona”.[/li][li]5. Remember to thank the people or person who organized the party. They put a lot of work into it, and it is just polite to do so.[/li][/ul]
[ul type=”cross”]
Lamp Shade on Head

Don’ts

[li]1. Arrive too late to actually enjoy the party or talk to anyone. Holiday office parties are for employees and bosses alike to relax and get to know each other. Don’t miss out on the chance to score some brownie points.[/li][li]2. Talk shop all night. You work with these people. Talk about something else (but try not to be too controversial). [/li][li]3. Take pictures of your co-workers without their permission. Remember: Facebook ruins lives.[/li][li]4. Drink too much. We can’t stress this enough. One night of crunk can erase YEARS of hard work.[/li][/ul]

Even if your office is small and more relaxed than a corporate environment, try to remember these dos and don’ts so that everyone can have a great time, and no one has to worry about incriminating pictures or judgey whispers the next day (or for the next year). Happy Holidays from all of us here at The Agency! Cheers!

So You Wanna Be the Office DJ?

The Effects of Music at Work

Well, not really a DJ, just play music at work. Either way, it’s cool. Some small studies have shown that babies who were exposed to music in the womb had longer attention spans than expected for children of their age, more cognitive function, and were able to better imitate adult sounds than babies in the “control group”. Like little baby “Rainmen”. If all those qualities carried over to you, and the other adult worker-bees, what spectacular level of productivity could music help your company achieve?

Different types of music can be useful for different situations: classical music seems to help many people study and concentrate, or perform tasks that require creativity. For other people, music is only useful for completing very repetitive tasks such as checking e-mail because it can be distracting. Electronic music (without lyrics) may actually help with verbal synthesis projects such as writing copy because it does not have lyrics to distract the language center in your brain. And you can listen to oldies or familiar music when doing pretty much any task because your brain already knows what is coming, allowing you to concentrate on the work at hand. Music may not work for everyone, however. Allowing the use of headphones in a busy office can help those that prefer not to hear music or even other people’s conversations to concentrate on what he or she needs to do.

A Case Of The MondaysOne of the most important things to recognize about listening to music at work is that music’s strongest and most important effect on us is it’s ability to improve our mood. A good mood does more for productivity than a whole Beethoven’s Symphony. Think about what kind of music goes with your office (ambient sound, oldies, classical, rainstorms, chakra-alignment, etc.) and ask your employees or co-workers what works best for them to find a soundtrack for productivity, improved office morale, or even defeating a dreaded case of the “Mondays”. How about that? All for the cost of a Spotify membership and some wireless speakers? Sign me up!

You Better Work, B!%#h!

What kind of office layout do you have?

Open Office LayoutWhat kind of office layout works for you and your company? Do more social, open offices lead to more or less productivity? Take, for example, a company like Google; where the employees have coding tips and puzzles on bathroom walls, workout rooms and mini-exercise pools, on-site child care, views of nature, clear walls in pretty much every part of the building (To boost transparency?), etc. And Google is a multi-bazillion dollar company. They’re pretty productive. Maybe you aren’t a millionaire who can build a facility like Google, but anyone can figure out the right type of office organization for his or her company. Open and airy, closed-in cubicles, workout rooms and child-care, there are plenty of options that may help motivate your workers to be the best they can be. According to new studies, surprisingly, the completely “open” floor-plan does not lend itself to a lot of collaboration. It turns out that when co-workers can hear everything that goes on, people get shy! Not talking is NOT great for the creative process. Even if you do have an open organization scheme, it is important to have nooks and crannies (like an English Muffin) for people to meet in and make phone calls or other semi-intimidating stuff.

Creative Office SpaceWhile productivity is mostly affected by peoples’ different learning/concentration styles, as well as their varied social interaction skills, some general “new” rules for office design include the presence of plants and natural light (to remember where we came from, man…); open spaces for a leg-stretching/brain-clearing session after lunch; and other sort of hippie stuff like stand-only desks and workout equipment in the office. Research what is best for your employees and try out a new layout, or even a new color of paint on the office walls. It WILL make a difference in their productivity, and probably even their motivation to go to work!

We can’t wait to hear your story!

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