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There is always something being tweaked and improved in the realm of social media, and as a business, you should be aware of these updates to maximize the potential of your various accounts and websites. Here is what we found this week that could be beneficial to your business.

Facebook is gradually rolling out an update to their camera that allows you to make your own GIF. Following an update that allowed you to post gifs in comments, Facebook will now give you the ability to make your own GIF in the app itself.

Takeaway for your business:

Moving images perform much better Facebook. One reason being, they catch attention and two, Facebook has geared algorithm to reward video content. Now, you can quickly GIF that will catch the eye and drive more attention to your post.

You need to believe in the brand story you’re telling and deliver it with style, just like you do with a joke you’re telling. If you believe and show that commitment in yourself, then others will reflect that and believe and commit in you too.

Let me tell you a story that this topic reminds me of.  When I was little I loved watching reruns of old TV shows; I loved all of them: Lucy, Bewitched, Andy Griffith, etc. There is an old Dick Van Dyke Show episode that stuck with me through the years. The show starts as Rob, Buddy, and Sally are approached and hired by an intimidating mobster. He wants them to write jokes for his nephew aspiring to be a standup comedian. His nephew isn’t doing so well in his career so far, explains the mobster. That is why he has come to them, to get the help of the best comedy writers in Hollywood.  The trio of writers all stress about coming up with the absolute funniest material they can think of.  Otherwise, they worry they’ll be offed.

Rob, Buddy, and Sally bite their nails fearing that they will be under concrete somewhere if the jokes they wrote for the nephew aren’t funny. The writers come up with their best material and nervously hand it over to the nephew to deliver at a comdey show the next weekend.

Come show time at the comedy club, the nephew delivers all their jokes and fails miserably… he barely gets a laugh and it’s fingers across the necks for them!

So you’ve recently graduated or newly started your career and are looking to make your mark in the design world. While you will learn that not everything is black and white when it comes to design, there are a few truths I wish I had known when starting out. To save you a few heartaches (and maybe even a few tears) here are 3 useful tips for a new(ish) graphic designer.

I remember wanting to cry in college when my graphic design professor offered me this piece of advice. I had just expressed to him that a poster concept I had spent the previous few weeks of my life designing was not working. I had gone back and spent more and more time reworking the concept, and what I didn’t realize is that I was putting in that work for the wrong reason. I didn’t believe in the idea anymore, but I couldn’t stomach the thought of throwing said idea to the side after putting the countless hours into it that I already had. There is a balance between giving up too soon, and holding on past the point of knowing better (am I talking about graphic design or dating?) Don’t marry an idea.

Side note: The ideas that you left behind were not wasted time. They were each a stepping stone that led you to the (fire emoji) idea that knocked it out of the park.

What’s the first thing people look at on Instagram before they follow you? That’s right, your profile. (I don’t know if you answered correctly, but I’ll give you the benefit of the doubt.) As marketers and business owners, we too often worry about what we’re going to post on our Instagram Account well before our account is ready for all the eyeballs this content is going to drive to our profiles. So before you start snapping photos and posting inspirational quotes, let’s dive into…

There is a big debate on whether or not to set up your company’s Instagram as a Business Account. Just like Facebook (since Facebook acquired Instagram), Instagram’s algorithm prioritizes personal accounts and connections over businesses’. This doesn’t mean company content isn’t seen, it’s just seen less, which has lead to some Social Managers tossing and turning at night and pacing the floors.

While it may seem like you are hacking the app and increasing your reach by setting up a personal account for your business, my professional opinion (I’m like, really legit) is to advise against it. A Business Account gives you access to key features like Instagram Analytics, Ad Building, and Pixel Tracking, that you otherwise wouldn’t have.

In closing, set up an Instagram Business Account so help me social media gods!

Instagram growth often seems like a daunting task. Starting a new account can feel like attending a party where everyone knows everyone and you know… the chip bowl you’ve had in your lap for the last 30 minutes. But it shouldn’t be that way, right? You should be engaging, building your network, and maybe even having a little fun!

By Gemma Pisano

SEO (Search Engine Optimization) is a key factor in the success of your business. SEO drives organic traffic to your site and can greatly increase your online visibility. In short, an effective SEO strategy can be the difference between your site being on the first page of Google or in no- man’s-land on page 12. Of course, you know this. You’ve spent hours on end researching SEO algorithms and feel confident that you know all the ins and outs. So why are your results starting to dwindle?

Google is constantly making adjustments and improvements to their search engine algorithm. In 2020 alone, there were around a dozen algorithm updates. While these constant updates are undoubtedly improving the quality of search results for users, businesses can begin to struggle. The SEO strategy that had been working perfectly, now isn’t bringing about the same results. Herein lies the question: how do we stay on top of the ever-changing world of SEO? Here are some tips on keeping your SEO strategy reliable, successful and up-to-date.

Manhattan, New York — June 2, 2021 — The Agency has been recognized as a Top 20 Web Design Agency in New York in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“It’s genuinely an honor for our agency to be acknowledged for our website design skills. This is especially notable since we are in such a competitive market in a major U.S. city that serves clients across the boroughs and Long Island,” said Godson Michel, Team Lead at The Agency.

The Agency has continued to steadily expand its offerings, mainly due to the shift of local mom-and-pop businesses on Main Street increasingly pivoting to digital channels due to the COVID-19 pandemic. During this time, The Agency team has grown and increased staff to accommodate the additional client workload while maintaining a stellar 5.0 out of five stars on Google My Business’ review network.

The Agency is a premier, full-service digital marketing, website design, and consulting agency that generates explosive growth and revenue in businesses through creative strategy and optimization.