Increasing SEO in 2021

By Gemma Pisano

SEO (Search Engine Optimization) is a key factor in the success of your business. SEO drives organic traffic to your site and can greatly increase your online visibility. In short, an effective SEO strategy can be the difference between your site being on the first page of Google or in no- man’s-land on page 12. Of course, you know this. You’ve spent hours on end researching SEO algorithms and feel confident that you know all the ins and outs. So why are your results starting to dwindle?

Google is constantly making adjustments and improvements to their search engine algorithm. In 2020 alone, there were around a dozen algorithm updates. While these constant updates are undoubtedly improving the quality of search results for users, businesses can begin to struggle. The SEO strategy that had been working perfectly, now isn’t bringing about the same results. Herein lies the question: how do we stay on top of the ever-changing world of SEO? Here are some tips on keeping your SEO strategy reliable, successful and up-to-date.