Instagram Account Set Up For Success

What’s the first thing people look at on Instagram before they follow you? That’s right, your profile. (I don’t know if you answered correctly, but I’ll give you the benefit of the doubt.) As marketers and business owners, we too often worry about what we’re going to post on our Instagram Account well before our account is ready for all the eyeballs this content is going to drive to our profiles. So before you start snapping photos and posting inspirational quotes, let’s dive into…

There is a big debate on whether or not to set up your company’s Instagram as a Business Account. Just like Facebook (since Facebook acquired Instagram), Instagram’s algorithm prioritizes personal accounts and connections over businesses’. This doesn’t mean company content isn’t seen, it’s just seen less, which has lead to some Social Managers tossing and turning at night and pacing the floors.

While it may seem like you are hacking the app and increasing your reach by setting up a personal account for your business, my professional opinion (I’m like, really legit) is to advise against it. A Business Account gives you access to key features like Instagram Analytics, Ad Building, and Pixel Tracking, that you otherwise wouldn’t have.

In closing, set up an Instagram Business Account so help me social media gods!