Kewaunee
scientific corporation
Branding & logo, graphic design, web design Client Industry: Manufacturing
Project summary
This leading lab furnishing & manufacturing company approached us for help in standardizing its global brand visual brand standards and verbal communication guidelines including social media guidelines.
We preserved their century-old logo while building a modern color palette, patterns, and fonts around it. We then studied their internal values and goals and created a communication guide with a new tagline, key messages and brand statements to keep their communications consistent across their global offices and operations.
We went on to design their website and are currently working on creating content with them for social media, sales collateral, and lookbooks.
The whole company now has a comprehensive brand book to share with their internal staff and dealers.