KTTYHWK
Branding & logo, graphic design, web designClient Industry: E-Commerce, Product, Retail
Project Summary
This is our very own baby and our other on the side job. We built this brand from the ground up and loved doing it! Starting with the name ideation, we wanted something bold and young while also being reminiscent of adventure and the beach.
We then designed the logos and from there we went on to design each towel, produce the video & photoshoot, design and program the website, set up all social media channels and create the organic posting content & schedule. We set all this up prior to creating the ads and digital marketing campaigns we are running across social media and the internet.
KTTYHWK is a great example of what bringing in a branding agency from the start can do. Every element in the product experience is integrated consistently from the branded designs, tags, and totes to the stickers, photos, videos, social media content and the website all tell the same story of a brand that is intentional and meant to inspire adventure.
Brand Identity
We then built the logos with a bold word mark and a colorful graphic icon and went on to all the brand standards and web design as well as the verbal communication guidelines.
It helps create a memorable and distinctive presence in a competitive market, fostering immediate recognition and emotional connection with the target audience. A well-defined brand identity, through consistent use of visuals and
messaging, communicates the brand’s values, personality, and promises, setting the tone for customer experiences. This consistency across all touch points enhances trust and loyalty, making the brand more relatable and appealing to those seeking adventure and lifestyle products.
For a brand like KTTYHWK, which aims to embody adventure, choosing colors and designs that evoke a sense of individual freedom, timeless style, and eclectic adventure significantly influence consumer perception and decision-making, ultimately driving brand preference and loyalty.
KttyHwk comes from the Carolinas; a place with lots of coastlines and mountainscapes. We love adventure here and our name pays homage to the beach where humankind first took flight.
We believe that if you can imagine it, you can achieve it, Just like the Wright brothers believed not so long ago in a place called Kitty Hawk where 12 seconds in the air changed the future of the world.
When we were children, we believed we could do anything; we had boundless love and faith in our own magic. As we grow older we forget these best parts of the human spirit.
Remember your spirit.
Mascot – The Gremlin
The “gremlin” mascot adds to the individuality of the KTTYHWK brand and identifies with its followers’ same individual and adventurous spirit.
Product Design
Stickers & Flyers
To complete the purchase and unboxing experience, we designed unique cards for every towel complete with its own haiku that matches the name of the towel.
Video & Photoshoot
The importance of having high-quality video and photography for advertising and showcasing your product on your website cannot be overstated. Great photography is essential for e-commerce success, as it creates strong first impressions, enhances product appeal, and establishes brand identity.
Video engages audiences and demonstrates product use and benefits in a way that words cannot, which leads to increased conversion rates.
Moreover, visually compelling content is more likely to be shared on social media, boosting a brand’s visibility and driving traffic to the website.
Professional visuals also improve SEO, leading to better search engine visibility. Investing in professional photography and videography for products like KTTYHWK is crucial for attracting and retaining customers, building a strong brand presence, and ultimately driving sales.
E-COMMERCE WEB DESIGN - Custom Shopify website
A good e-commerce web design is vital for creating a positive first impression and building trust with potential customers, directly influencing user experience and conversion rates.
It ensures the website is intuitive, easy to navigate, and mobile-responsive, catering to the increasing number of consumers shopping on smartphones.
