Otto
Branding & logo, graphic design, web designClient Industry: Financial Services
Project Summary
OTTO came to us to update its solid brand as the company expanded its plastics production capabilities and footprint across North and Central America. The century-old company had a long-established and recognizable logo, but no other established brand elements and was looking to create a stronger presence as it approached a new level of growth.
We worked with them to slightly update their logo for a more modern feel and build them a visual style guide with a color palette, brand pattern, and new messaging that denoted the industry-leading position they hold. We then applied this to update their website, brochures and collateral, and we created a new stunning tradeshow presence for them.