Le Meridian/ Sheraton hotel Complex
Project Summary
- Organic Social Media
- Paid Social Advertising
- Hospitality Marketing Strategy
- Campaign Creative
- Booking Campaigns
CLIENT INDUSTRY:
Hospitality / Hotels / Food & Beverage
Le Méridien / Sheraton Charlotte Hotel Complex is a landmark hospitality destination in Uptown Charlotte, known for its long-standing presence, skyline views, and multi-outlet guest experience. The property partnered with our agency to elevate its social media presence, modernize the perception of its restaurants and outlets, and help drive bookings in a highly competitive hospitality market.
Through a combination of organic social media management and paid social advertising, we refreshed the tone, look, and energy of the property’s digital presence to better reflect both the hotel experience and the lifestyle appeal of its dining and event spaces. We also launched targeted “heads in beds” campaigns tied to major Charlotte events, helping convert local and travel demand into increased visibility and bookings. The result was a more current, engaging social presence that better positioned the property for both guest engagement and revenue-driving opportunities.
Results / Highlights
1) Modernized the hotel’s social media presence
2) Elevated the digital presentation of restaurants and on-property outlets
3) Supported booking growth through event-driven “heads in beds” campaigns
4) Helped position the property as a more relevant and engaging Uptown Charlotte destination
