Lila Dene

Project Summary

  • Logo / Visual Identity
  • Brand Standards
  • Website Design / Development
  • Messaging / Positioning

CLIENT INDUSTRY:
Concierge Aesthetics / Wellness

Lila Dené is a Charleston concierge aesthetics brand built on a legacy of beauty, elegance, and personalized care. Offering in-home and on-location aesthetic and wellness treatments, the brand combines modern medical expertise with a luxury service experience, while carrying forward a family name first established in the beauty world in 1966.

We helped bring the Lila Dené legacy wordmark into a modern brand system by creating an icon inspired by a disco ball, the icon reflects the owners’ sense of joie de vivre — bringing energy, sparkle, and personality into a brand rooted in beauty, confidence, and celebration. The result is a polished brand presence that feels elegant, distinctive, and full of life.

Results / Highlights

  • Modernized a heritage-inspired beauty brand
  • Clarified the brand’s luxury yet fun concierge positioning
  • Built a website designed to support credibility and growth
Gallery Top Image
Gallery Center Image 1
Gallery Center Image 2
Gallery Bottom Image

what our clients say

I own Pilot Brewing and have been working with The Agency for almost a year now. I really can’t recommend a better group of people to work with. They really do become a part of the team. High recommend them if you’re looking to take your marketing to the next level. Rachael Hudson

It has been a pleasure collaborating with MM, as she consistently demonstrates exceptional creativity and a keen strategic vision. Her ability to seamlessly execute innovative branding, website design, and advertising campaigns is truly impressive, ensuring impactful and cohesive results. Ashley Heine

Working with Mary and the team at The Agency Marketing Group has been fantastic! They truly understand our vision and bring it to life with a touch of humor in our ads. Plus, they're super quick to fulfill any requests. Lisa Goodnough

Mary and the entire team at The Agency did a phenomenal job with my company’s brand update. It was a complicated project spanning both our domestic and international operations. The Agency was able to seamlessly consolidate the feedback and requests from our entire team and delivered the exact tools we were seeking. I would absolutely recommend them for future projects! Kelly Smith