The Agency originally developed the brand for Marcellino & Tyson and later partnered with the firm again as it entered a new chapter as Marcellino Moore. The transition called for more than a name change. It required a thoughtful evolution of the existing identity that would preserve the recognition and credibility the firm had already built while reflecting its expanded leadership, capabilities, and vision for the future.

We updated the original brand to introduce the Marcellino Moore name and created a stronger overarching message: Protect What Matters. The new tagline gave the firm a clear, emotionally relevant platform that could connect its diverse practice areas through a single, memorable promise.

To bring that message to life, we developed an alternating website slider that expands the idea of what matters most to each client: Your Freedom. Your Legacy. Your Family. Your Business. Your Reputation. This flexible messaging system allows the firm to communicate the breadth of its services while keeping the focus on the personal and professional stakes behind every legal matter. It connects practice areas including family law, business law, civil litigation, employment and ERISA, and estate planning under one promise.

Our partnership also extends beyond the rebrand. We work with Marcellino Moore on ongoing social media strategy and content, helping the firm build a more consistent and recognizable presence across digital platforms. We also produce the firm’s podcast content, transforming its attorneys’ knowledge and perspectives into engaging, accessible media that strengthens credibility, supports thought leadership, and keeps the brand visible between moments of immediate legal need.

The result is a seamless brand evolution supported by an ongoing content ecosystem — one that feels established yet forward-looking, maintains continuity for existing clients, and gives Marcellino Moore a stronger voice for continued growth.