Avidxchange Music factory
Services Provided
- Branding
- Website Design / Development
- Video Production
- Organic Social Media
- Paid Social Advertising
- Email Marketing / Automation
- Signage / Environmental Graphics
- Event Promotion
- Campaign Creative
- Contest Strategy
- Event / Festival Marketing
- Graphic Design
CLIENT INDUSTRY:
Entertainment
AvidXchange Music Factory is one of Charlotte’s premier entertainment destinations, home to multiple music venues, restaurants, bars, and nightlife experiences all within one dynamic campus. Since 2017, our agency has partnered with Music Factory to support virtually every aspect of its marketing — from branding, website development, paid social, email automation, and signage to campaign creative, contests, video content, and special-event promotion.
The challenge was not just promoting events, but helping unify and elevate awareness of a complex destination made up of many separate venues and establishments. Working closely with Music Factory and CLT5, and coordinating with Live Nation communications, we developed marketing strategies that helped drive attention to concerts, festivals, restaurants, and on-site experiences across the property.
Our work has helped position Music Factory as a go-to hub for live entertainment in Charlotte while increasing visibility, ticket sales, restaurant traffic, and overall energy around the brand. It’s a strong example of our ability to manage multi-brand marketing, long-term partnerships, and high-volume promotional campaigns in a fast-moving entertainment environment.
