RED RAIN ENERGY

Project Summary

  • Logo / Visual Identity
  • Packaging Design
  • Brand Refresh
  • Creative Direction
  • Graphic Design

CLIENT INDUSTRY:
Beverage

RED RAIN is a cult-favorite energy drink with deep brand recognition and a loyal following, particularly in Canada. For the brand’s 2025 relaunch, our agency was brought in to redesign both the logo and can packaging for its original and diet products.

Our goal was to update the brand for today’s market while protecting the visual equity that made it memorable in the first place. Rather than starting over, we refined and re-energized the brand — creating a can design that feels fresh, fun, and modern while still instantly recognizable to longtime fans. The final product honors the nostalgia of a beloved 1990s/2000s energy drink while giving RED RAIN a stronger look for its next chapter.

Results / Highlights

1) Modernized a legacy beverage brand without losing familiarity

2) Designed refreshed cans for both original and diet varieties

3) Preserved the brand’s cult appeal while improving visual impact for relaunch

Gallery Top Image 1
Gallery Top Image 1 Flip
Gallery Top Image 2
Gallery Center Image
Gallery Bottom Image 1
Gallery Bottom Image 2

what our clients say

I own Pilot Brewing and have been working with The Agency for almost a year now. I really can’t recommend a better group of people to work with. They really do become a part of the team. High recommend them if you’re looking to take your marketing to the next level. Rachael Hudson

It has been a pleasure collaborating with MM, as she consistently demonstrates exceptional creativity and a keen strategic vision. Her ability to seamlessly execute innovative branding, website design, and advertising campaigns is truly impressive, ensuring impactful and cohesive results. Ashley Heine

Working with Mary and the team at The Agency Marketing Group has been fantastic! They truly understand our vision and bring it to life with a touch of humor in our ads. Plus, they're super quick to fulfill any requests. Lisa Goodnough

Mary and the entire team at The Agency did a phenomenal job with my company’s brand update. It was a complicated project spanning both our domestic and international operations. The Agency was able to seamlessly consolidate the feedback and requests from our entire team and delivered the exact tools we were seeking. I would absolutely recommend them for future projects! Kelly Smith