We start with that decision. Then we design around it.
An established organization bringing something new to market — a product line, a division, a spin-off — that needs an identity strong enough to stand on its own and disciplined enough to sit beside the parent brand.
The company has grown — new markets, new capabilities, a different calibre of client — and the identity still describes who you were five years ago. That gap costs credibility in every pitch, proposal and hire.
Brand equity has to survive the transition — with customers, employees and the market. That's exactly the problem we solved for Marcellino Moore, whose name change kept two decades of recognition intact.
Positioning, audience definition, competitive landscape, the promise you're actually making, and the reason someone should believe it. The part most agencies skip and every good brand is built on.
Naming where you need it, logo and mark design, colour palette, typography system, and the supporting elements that make the brand work at billboard size and favicon size.
The rules, written down, so the brand holds together across every designer, vendor, market and regional team that touches it.
Voice, tone, message hierarchy, the words you use and the words you never use. This is what makes your ads, emails and sales deck sound like the same company.
The brand platform expressed as campaigns — the thing that turns an identity into something people actually see.
In-house. The brand you approved is the brand that ships, not an approximation two vendors later. If the brand needs to move, that's our animation studio.
Strategy, logo, palette, type and a basic style guide.
Naming, messaging, campaign concepts and a complete guidelines system — added as the engagement grows.
The variable is scope, not hourly rate, we quote fixed scope before we start, so the number you agree to is the number you pay.
We talk to you, and where it matters, to your customers and your team. We're here to tell you the truth about what we find, including when it isn't what you hoped.
Positioning and platform, agreed before a single visual is made.
Identity concepts, refined down to one. Not fifteen options designed to make you choose.
Guidelines, assets, templates — everything handed over in files you own.
Rollout across web, social, print and environment, so the brand lands everywhere at once instead of leaking out over six months.
Testimonial
Testimonial
Testimonial
Testimonial
Testimonial
A focused identity project — strategy, logo, palette, type and a basic style guide — typically starts around $8,000. Full brand platforms scale from there, with naming, messaging, campaign concepts and guidelines added by scope. The variable is scope, not hourly rate, and we quote fixed scope before we start.
Six to twelve weeks for most projects. Strategy is three to four weeks of that, and it’s the part worth not rushing.
Yes. Every source file, every format, on handover. No licensing entanglements, no ongoing dependencies.
That’s a specific skill and it’s one we’ve done. Marcellino & Tyson became Marcellino Moore after a leadership change — we evolved the identity rather than replacing it, so existing clients still recognised the firm.
We do, but we’ll usually push back. A logo without positioning behind it is decoration, and decoration doesn’t survive its first hard quarter.
Send us your site and your two biggest competitors. We’ll send back a straight assessment of where your brand is working, where it isn’t, and what we’d fix first — whether or not you hire us.
