Southern Skyline Grand Ball

Branding, Graphic Design, Social Media, Digital Media, PR & Earned Media, Influencer Outreach & Campaign Management

Client Industry: Event Promotion

Project Summary

Southern Skyline Grand Ball is the largest New Years Eve event in the South East. In 2018 the event was hosted with our client in the Le Meridien Charlotte Hotel. Prior to 2018, Southern Skyline Grand Ball was able to sell just over 1,500 tickets.

In 2018, The Southern Skyline team came to The Agency with the goal of almost tripling their prior years attendance and selling out the event with 4,000 tickets. They wanted bold, yet relatable messaging that would speak to Charlotte’s millennial audience and yet still portray the high end experience of the event. Tickets ranged from $130-$500.

We knew this opportunity presented our client with the ability to make over $600,000 in sales in 3 months. For The Agency team, this was a project that required creativity, flexibility and the ability to make changes quickly to our strategy and creative to continue to stay relevant and spark curiosity across Charlotte.

Testimonials

I work with the Agency on several levels (both for my own business and in collaboration with them on my client projects) and I can highly recommend working with them. A fresh young team of creatives with a passion for making your business better. What more could you want? Give them a call today and don’t wait another day. A+

Monika

A professional team who get the job done. Innovative, exciting cutting edge! A pleasure to do business with

Jake

The Agency Marketing Group have been amazing partners of the largest dual branded hotel complex in the city of Charlotte. Assisting me with the vision of two hotel brands with four unique restaurants they are a one stop shop for all of your marketing, social media, website design, graphic design, public relations, and branding needs. They are creative minds that think outside the box. They work with you to ensure a goal is accomplished. I have worked with them personally on very large projects and continue to be amazed on the results they deliver.

Mariah

I cannot say enough good things about everyone at The Agency. From digital to print to branding, they are intelligent, educated, edgy where needed, classic where needed, open minded, risk takers where appropriate, patient, very friendly and outgoing folks all wrapped up in one marketing company.

Matthew