Your Brand Is A Joke

You need to believe in the brand story you’re telling and deliver it with style, just like you do with a joke you’re telling. If you believe and show that commitment in yourself, then others will reflect that and believe and commit in you too.

Let me tell you a story that this topic reminds me of.  When I was little I loved watching reruns of old TV shows; I loved all of them: Lucy, Bewitched, Andy Griffith, etc. There is an old Dick Van Dyke Show episode that stuck with me through the years. The show starts as Rob, Buddy, and Sally are approached and hired by an intimidating mobster. He wants them to write jokes for his nephew aspiring to be a standup comedian. His nephew isn’t doing so well in his career so far, explains the mobster. That is why he has come to them, to get the help of the best comedy writers in Hollywood.  The trio of writers all stress about coming up with the absolute funniest material they can think of.  Otherwise, they worry they’ll be offed.

Rob, Buddy, and Sally bite their nails fearing that they will be under concrete somewhere if the jokes they wrote for the nephew aren’t funny. The writers come up with their best material and nervously hand it over to the nephew to deliver at a comdey show the next weekend.

Come show time at the comedy club, the nephew delivers all their jokes and fails miserably… he barely gets a laugh and it’s fingers across the necks for them!